“上头”:微短剧“热”中的媒介化情感实践及其文化批判  

Affective Captivation:Mediatized Affective Practices in the Micro Short Drama Craze and Their Cultural Critique

作　　者：李龙跃 Li Longyue(School of Literature and Journalism,Xiangtan University,Xiangtan Hunan 411105,China)

机构地区：[1]湘潭大学文学与新闻学院,湖南湘潭411105

出　　处：《衡阳师范学院学报》2025年第2期105-110,共6页Journal of Hengyang Normal University

摘　　要：近年来,微短剧“热”成为一种独特的新兴媒介文化景观。微短剧制造“爽”“上头”等情感体验,引发大众的热烈追捧,反映出一种媒介化情感现象。微短剧的独特媒介形式助推情感生成,内容设计强化情感体验,情感化载体刺激情感传播。微短剧“热”中的媒介化情感实践包括:情感驯化带来情感要素虚拟化,置换性满足导致媒介情感投入,情感仪式构筑媒介化情感结构。这种媒介化情感体验可能诱发情感危机:挟裹人们的情感实践,导致主体情感空洞化,引发主体情感的断裂而带来情感失序。In recent years,the“craze”for micro-short dramas has emerged as a distinctive cultural phenomenon in new media.These micro-short dramas craft emotional experiences characterized by“instant gratification”and“addictive engagement,”sparking fervent public enthusiasm and reflecting a mediatized emotional phenomenon.The unique media format of micro-short dramas facilitates emo-tional generation,their content design intensifies emotional experiences,and their affective carriers stimulate emotional dissemination.The mediatized emotional practices within this micro-short drama fever include:emotional domestication leading to virtualization of emotional elements,substitutive satisfaction driving media-based emotional investment,and emotional rituals constructing mediatized emotional frameworks.Such mediatized emotional experiences may potentially trigger emotional crises.It will hijack human emotional practices,cause hollowing-out of subjective emotions,and provoke emotional fragmentation that results in affective disorder.

关 键 词：微短剧 媒介化 情感 文化批判 

分 类 号：G222[文化科学]