润森堂普洱茶系列茶叶包装设计研究  

Research on Packaging Design of Runsentang Pu'er Tea Series Tea

作　　者：刘亦然 LIU Yiran(Xiangcheng Advanced Manufacturing Development Zone Management Committee,Xiangcheng 466200,China)

机构地区：[1]项城市先进制造业开发区管理委员会,河南项城466200

出　　处：《现代食品》2025年第6期17-19,共3页Modern Food

摘　　要：本文以润森堂普洱茶包装设计为研究对象,探讨其在全球视野下的设计趋势及其对品牌形象、消费者体验、经济价值和社会责任的提升作用。通过分析设计元素、材料、结构、色彩与图案,结合品牌发展历程与企业文化,揭示优秀包装设计在增强市场竞争力、促进品牌国际化及承担可持续发展责任中的关键作用。This article takes the packaging design of Runsentang Pu'er tea as the research object,exploring its design trends in a global perspective and its role in enhancing brand image,consumer experience,economic value,and social responsibility.By analyzing design elements,materials,structures,colors,and patterns,combined with brand development history and corporate culture,this study reveals the key role of excellent packaging design in enhancing market competitiveness,promoting brand internationalization,and assuming sustainable development responsibilities.

关 键 词：润森堂普洱茶 包装设计 品牌形象 消费者体验 市场竞争力 

分 类 号：TS272[农业科学—茶叶生产加工]