博物馆文化创意产业发展的实践与探索——以三星堆博物馆为例  

The Practice and Exploration of the Development of Museum Cultural and Creative Industry:A Case Study of the Sanxingdui Museum

作　　者：王泰睿 Wang Tairui

机构地区：[1]三星堆博物馆,四川德阳618300

出　　处：《文博学刊》2025年第1期59-69,共11页Journal of Archaeology and Museology

摘　　要：在弘扬文化自信和塑造文化强国的宏观背景下,三星堆博物馆积极投身文化创意产业的发展和实践,依托丰厚的文化遗产资源,成功构建了一系列创新方法体系,有效地活化利用文物资源。梳理三星堆博物馆在文创领域的成长轨迹、创新尝试、成功经验和具体措施,总结其在文化创意产业发展实践中的亮点以及文创产业发展策略,同时阐释其在活化文物价值、坚定文化自信和传承中华文明等方面的重要作用,能为我国博物馆文创产业的发展提供启示与借鉴,从而共同推动中华优秀传统文化的传承与创新。In the context of enhancing cultural confidence and shaping a strong cultural nation,the Sanxingdui Museum has actively engaged in the development practice of the cultural and creative industry.Relying on its rich cultural heritage,it has successfully established a series of innovative methodological systems,effectively revitalizing and utilizing cultural relic resources.This paper examines the Sanxingdui Museum's growth path,innovative attempts,successful experiences,and specific measures in the field of cultural and creative endeavors.It summarizes the museum's highlights in the development of the cultural and creative industry,as well as its strategies for industrial advancement.At the same time,it expounds on the museum's significant role in revitalizing the value of cultural relics,strengthening cultural confidence,and carrying forward Chinese civilization.These insights can provide inspiration and reference for the development of museum cultural and creative industries in museums across China,thereby jointly promoting the inheritance and innovation of China's excellent traditional culture.

关 键 词：三星堆博物馆 文化创意产业 活化利用 文化遗产 

分 类 号：G124[文化科学]