文化遗产保护传承的旅游化设计——数字文旅的分析视角  

The Tourism-Oriented Design of Cultural Heritage Protection and Inheritance:An Analysis from the Perspective of Digital Culture and Tourism

作　　者：文连阳[1] 陈柏福 WEN Lianyang;CHEN Baifu(Business School,Hunan First Normal University,Changsha,Hunan 410205;School of Economics and Trade,Guangdong University of Finance,Guangzhou,Guangdong 510521)

机构地区：[1]湖南第一师范学院商学院,湖南长沙410205 [2]广东金融学院经济贸易学院,广东广州510521

出　　处：《湖南第一师范学院学报》2025年第2期92-100,108,共10页Journal of Hunan First Normal University

基　　金：国家社会科学基金一般项目“数字经济在中国式现代化进程中的共同富裕效应研究”(23BJL011)。

摘　　要：传统文化遗产保护传承迎来了文旅融合与数字化发展的新机遇,创新文化遗产开发利用方式,有助于坚定文化自信、增强国家文化软实力。运用建构主义理论方法,以文化遗产价值升级为主线,从数字文旅价值的“要素—结构—功能”视角出发,设计文化遗产保护传承的旅游资源化、旅游资本化和旅游资产化“三级”进阶模式;在数字旅游化概念框架的指引下,阐述文化遗产保护传承旅游化在价值主张、价值获取、价值传递、价值支持与价值保障等方面的数字化实现路径;通过识别文化遗产保护传承中的旅游资源要素、推动旅游品牌升级以及构建旅游核心竞争力,创新了文化遗产保护传承的数字旅游机制。研究表明,未来通过数据占有、算法模型与风险投资共同完成“数字圈地”,维护数字权力、创新数字旅游商业模式,是保障文化遗产数字旅游生态系统健康的重要途径。The protection and inheritance of traditional cultural heritage have ushered in new opportunities for the integration of culture and tourism and digital development.Innovating the development and utilization of cultural heritage is conducive to strengthening cultural confidence and enhancing the country’s cultural soft power.By employing constructivist theoretical methods and taking the value upgrade of cultural heritage as the main thread,this paper designs a“three-tier”progressive model of tourism resourcing,tourism capitalization,and tourism assetization for the tourism-oriented development of cultural heritage protection and inheritance from the perspective of the“elements—structure—function”of digital culture and tourism value.Under the guidance of the digital tourism concept framework,this paper elaborates on the digital realization paths of tourism-oriented cultural heritage protection and inheritance in terms of value proposition,value acquisition,value delivery,value support,and value guarantee.By identifying the tourism resource elements in cultural heritage protection and inheritance,promoting tourism brand upgrading,and building core tourism competitiveness,this paper innovates the digital tourism mechanism of cultural heritage protection and inheritance.The study shows that in the future,the healthy development of the cultural heritage digital tourism ecosystem can be ensured by“digital land enclosure”through data possession,algorithm models,and risk investment,maintaining digital power,and innovating digital tourism business models.

关 键 词：数字经济 文化遗产 保护传承 数字文旅 旅游化 

分 类 号：F590.8[经济管理—旅游管理]