土家织锦旅游文创产品需求与设计研究  

Research on the Demand and Design of Tourism Cultural and Creative Products of Tujia Brocade

作　　者：李静静 周朝晖 LI Jingjing;ZHOU Zhaohui(School of Design and Art,Hunan Vocational College of Art,Changsha,Hunan,410100,China)

机构地区：[1]湖南艺术职业学院设计艺术学院,湖南长沙410100

出　　处：《家具与室内装饰》2025年第4期80-87,共8页Furniture & Interior Design

基　　金：湖南省社会科学成果评审委员会课题(XSP25YBZ079);湖南省职业院校教育教学改革研究项目(ZJGB2024446);湖南省社会科学成果评审委员会课题(XSP24YBC582)。

摘　　要：为深入挖掘土家织锦旅游文创产品的真实消费需求,探究土家织锦旅游文创产品设计策略,本文基于扎根理论和模糊层次分析法,系统构建土家织锦旅游文创产品的用户需求理论模型,即通过价值认同、视觉设计、情感体验、功能规格四个维度的层次需求,提出从文化认知视角培养认同性消费群体、从视觉感官视角满足当代消费视觉审美、从行为体验视角增强用户个性化参与体验、从使用功能视角兼顾产品日常功能之需的四大策略。基于此模型设计符合当代消费者审美取向和个性化定制的土家织锦旅游文创产品,以此激发现代用户对土家织锦旅游文创产品的消费行为,促进旅游文创产品创新可持续发展。To deeply explore consumers’authentic demands for tourism cultural and creative products of Tujia brocade and to investigate their design strategies,this study constructs a user demand model for tourism cultural and creative products of Tujia brocade based on grounded theory and the fuzzy analytic hierarchy process(FAHP).This model systematically categorizes user demands into four hierarchical dimensions:value recognition,visual design,emotional experience,and functional specifications.Accordingly,four key design strategies are proposed:fostering an identity-based consumer group from the perspective of cultural cognition,meeting contemporary consumers’aesthetic preferences from the perspective of visual perception,enhancing personalized user engagement from the perspective of behavioral experience,and balancing daily functional requirements from the perspective of product usability.Based on this model,the study designs tourism cultural and creative products of Tujia brocade aligned with contemporary consumer aesthetics and customization preferences,thereby stimulating consumer engagement and promoting the sustainable innovation of tourism cultural and creative products.

关 键 词：土家织锦 旅游文创产品 用户需求 

分 类 号：TS664.1[轻工技术与工程]