基于莫里斯符号学的晋江五店市文创产品设计研究  

Research on the Design of Cultural and Creative Products in Jinjiang Wudian City Based on Morris Semiotics

作　　者：侯雨君 李琦 HOU Yujun;LI Qi(School of Innovation and Design,City University of Macao,Macao,999078,China;Publicity Department of the Party Committee,Yang-En University,Quanzhou,Fujian,362014)

机构地区：[1]澳门城市大学创新设计学院,中国澳门999078 [2]仰恩大学党委宣传部,福建泉州362014

出　　处：《湖南包装》2025年第2期61-63,84,共4页

摘　　要：以泉州晋江五店市传统街区的文创产品设计为研究对象,构建区域文化创意产品设计研发的思路。基于莫里斯符号学体系进行文化符号的提炼,在五店市范围内,通过现场勘查、深度访谈等方式,提取闽南文化元素、梳理逻辑并结合消费者需求,提出区域文化元素应用到产品设计中的设计思路,即“提取文化符号——语构转译和衍生设计——流通与消费”,以期助力区域文化创意产品设计,为文化遗产价值转化提供创新设计思路,提升文创产品的文化价值。Taking the cultural and creative product design of the traditional block in Jinjiang Wudian City,Quanzhou,as the research object,this paper constructs the thinking of regional cultural and creative product design and development.Based on the Morris semiotic system,the cultural symbols are refined.Within the scope of Wudian City,through on-site investigation,in-depth interviews,and other methods,Minnan cultural elements are extracted,logical sorting is conducted,and consumer needs are combined to propose a design approach for the application of regional cultural elements in product design.This approach is“extracting cultural symbols—structural translation and derivative design—circulation and consumption.”It is expected to assist in the design of regional cultural and creative products,provide innovative design ideas for the transformation of cultural heritage value,and enhance the cultural value of cultural and creative products.

关 键 词：文创产品设计 莫里斯符号学 区域文化 文化符号 

分 类 号：TB472[一般工业技术—工业设计]