企业战略联盟是强化企业经营的新战略  

Strategic Coalition of Enterprises as a New Strategy for Their Management

作　　者：沈青[1] 

机构地区：[1]杭州商学院工商管理学院,浙江杭州310035

出　　处：《内蒙古大学学报（哲学社会科学版）》2003年第1期71-75,共5页Journal of Inner Mongolia University(Philosophy and Social Sciences)

摘　　要：全球经济一体化 ,科学技术的进步 ,引发企业战略联盟的迅速发展。企业为了增强核心竞争优势 ,纷纷掀起建立企业战略联盟的浪潮 ,把建立战略联盟作为企业的重要经营战略。企业战略联盟的迅速发展有其宏观环境和微观基础 。The global economic integration and science & technology progress give rise to the fast development of enterprise strategic coalition. Enterprises are combining one after another to become strategic integrated coalition to increase core competitive superiority, and enterprise strategic coalition are builded for the important strategy of enterprise management and administration. The fast development of strategic coalition have macroscopic environment and microcosmic foundation. The successful experiences of multinational corporations abroad can be great inspirations to our domestic enterprises.

关 键 词：企业经营 企业战略联盟 优势互补 

分 类 号：B270[哲学宗教—中国哲学]