The Application of Pragmatic-Markedness Equivalence Principle in the Translation of Tourist Publicity Materials  

作　　者：陈志海 DONG Shu-xin ZHOU Xuan 

机构地区：[1]Changchun Institute of Technology

出　　处：《海外英语》2015年第6期116-118,共3页Overseas English

摘　　要：Chinese tourism becomes a thriving field with the promotion of China reform and opening policy and the rapid development of social economy. The translation of tourist materials thus weighs a lot in the economic development and cross-cultural communication. But the condition is not satisfactory, there are still existing some problems in the translation of tourist publicity materials. Therefor the readers can't receive the equal information that the original text expressed. Based on this fact,the paper attempts to analyze what pragmatic failures there are in the translation of tourist materials and to analyze how the Pragmaticmarkedness Equivalence Principle(PMEP) approach can be applied to the translation of tourist publicity materials to achieve the translation equivalence.Chinese tourism becomes a thriving field with the promotion of China reform and opening policy and the rapid development of social economy. The translation of tourist materials thus weighs a lot in the economic development and cross-cultural communication. But the condition is not satisfactory, there are still existing some problems in the translation of tourist publicity materials. Therefor the readers can't receive the equal information that the original text expressed. Based on this fact,the paper attempts to analyze what pragmatic failures there are in the translation of tourist materials and to analyze how the Pragmaticmarkedness Equivalence Principle(PMEP) approach can be applied to the translation of tourist publicity materials to achieve the translation equivalence.

关 键 词：TOURIST PUBLICITY materials MARKEDNESS TRANSLATION pragmatic-markedness EQUIVALENCE TRANSLATION 

分 类 号：H315.9[语言文字—英语]