肯尼斯伯克同一理论在广告语篇分析中的应用  

The Application of Kenneth Burke's Identification Theory in Advertisement Discourse

作　　者：闫亚丽[1] 

机构地区：[1]郑州大学外语学院,河南郑州450001

出　　处：《海外英语》2015年第8期236-237,共2页Overseas English

摘　　要：作为新修辞学的领军人物,肯尼斯·伯克为修辞学注入了新鲜血液并身体力行地推动修辞学研究不断向前发展。文章以肯尼斯·伯克的同一理论为基础,尝试用该理论分析广告语篇,试图揭示广告语篇的修辞过以及广告语篇中体现的修辞目的,旨在为广告语篇分析构建新的视角。As the outstanding leader of new rhetoric, Kenneth Burke's theories not only carry on but also develop the classical rhet-oric. The paper provides a mode of advertisement discourse analysis based on Kenneth Burke's identification theory, attempting touncover the rhetorical process and rhetorical intent of advertisement discourse. The focus is upon the construction of new perspec-tive in advertisement discourse analysis.

关 键 词：同一理论 广告语篇 新修辞学 

分 类 号：H315[语言文字—英语]