连锁经营的经济解析:沃尔玛的成功之道  

The Chain Management's Economic Explanation: The Success Factors of Wal-Mart

作　　者：唐敏[1] 詹明安[1] 

机构地区：[1]云南大学工商管理与旅游管理学院,云南昆明650091

出　　处：《学术探索》2003年第1期26-29,共4页Academic Exploration

摘　　要：我国加入WTO以来 ,国外零售商纷纷抢滩中国市场。这将对我国业已形成的零售市场造成很大的冲击 ,但同时也为我国的零售企业带来了极好的学习机会。本文试图从理论上对美国零售连锁业巨头沃尔玛的成功之道作一初步的探析 ,为那些正在市场中殊死搏斗的我国零售企业整理几条竞争的思路。With China's enter into WTO,Foreign retailer race to control China retail markets too.To China retail industry,exert a great influence as well as opportunities.This paper focuses on the theory,researching and analysis the success factors of the United State retail industry giant-WAL-MART.The aim is provide some competitive strategy for China retail industry that is fighting for markets.

关 键 词：连锁经营 沃尔玛 经济分析 

分 类 号：F717.6[经济管理—产业经济]