基于B/S结构的销售管理系统  

Sales Management Information System Based on B/S Structure

作　　者：季香君[1] 徐瑞圆[1] 陈琦[2] 

机构地区：[1]河北科技大学经济管理学院,河北石家庄050018 [2]河北科技大学人事处,河北石家庄050018

出　　处：《河北工业科技》2003年第1期6-9,共4页Hebei Journal of Industrial Science and Technology

摘　　要：销售是供应链管理的重要环节,也是企业生产、管理、运作的关键。随着Internet的迅猛发展,新经济时代的销售是一个动态、渐进的过程,基于B/S结构的销售管理系统接受并应用流行于国际企业的现代营销管理的新方法,即"客户关系管理(CRM)",使销售从无序的管理走向更科学的管理,使管理者更能把握业务的中心。本文对基于B/S结构的销售管理系统的组成、功能、特点等进行了进一步的探讨。Sales management is an important link in supply chain management.At the same time,it is the Key to production,managementand operation of companies With the swift development of internet,sales in new economy era is a dynamic and developing procedure.Sales management system based on B/S seructure has been accepted as the newest and the most fashionable marketing and management means prevalent in international enterprises,known as 'customer relationship management(CRM)'.It makes sales change from unordered management to more scientific management,and makes managers grasp the center of business.The paper further explores the composition,function,and character of sales management system based on B/S structure.

关 键 词：CRM ASP 数据库 B/S结构 销售管理系统 

分 类 号：F274[经济管理—企业管理]