建立客户关系管理 提高润滑油技术服务水平  

Establish Client Relation Management and Improve Lube Oil Technical Service

作　　者：戴瑞群[1] 

机构地区：[1]中国石化股份有限公司润滑油茂名分公司,茂名525011

出　　处：《石油商技》2003年第1期31-34,共4页Petroleum Products Application Research

摘　　要：润滑油产品的技术性、复杂性和特殊性充分反映了润滑油技术服务工作的重要性。建立客户关系管理(CRM),实现与客户互动的业务管理信息系统,真正致力于改善客户关系,可提高润滑油技术服务水平。The importance of lube oil technical service is fully reflected by the complex and specialized technical features of lube oil products. The service may be enhanced by establishment of Client Relation Management (CRM) , realization of an interactive business information system with clients, and sincere effort on improving client relation.

关 键 词：客户关系管理 润滑油 技术服务水平 业务管理信息系统 油田销售 

分 类 号：F426.22[经济管理—产业经济]