新媒体影响下企业形象教学中翻转课堂应用研究  

作　　者：姜宇琼[1] 刘晓光[2] 

机构地区：[1]哈尔滨华德学院 [2]哈尔滨工业大学

出　　处：《中国多媒体与网络教学学报（电子版）》2018年第10S期11-12,共2页China Journal of Multimedia & Network Teaching

基　　金：黑龙江省高等教育教学改革项目(SJGY20170221)

摘　　要：在新媒体影响下,翻转课堂作为一种全新教学模式,是数字与互联网时代教学方式的重大变革,对于企业形象课程教学改革具有较大启发性和推动性。本文探讨在企业形象课程教学中建构翻转课堂方法,通过建构课外教程学习模块、课内探究学习模块等操作策略,使学生在课外通过自学完成知识传递,在课内通过师生互动达到知识内化吸收。这种以学为重的整合探究模式可以更好提升学生理解能力和创造能力,为传统教学改革提供新途径。Under the influence of new media,'Flipped classroom'as a new teaching model takes a significant change of teaching methods in the age of digital and internet,and has a great power of inspiration and promotion in teaching reform of the course of corporate identity design.This paper discusses the construction method of'flipped classroom',through the strategy of construction the modules as extracurricular course learning,curricular probe-based learning etc.,students would learn knowledge by self-study in extracurricular time,absorb knowledge deeply by teacher-student interaction in classroom.This integrated explore pattern which emphasize on learning may enhance the student’s ability of understanding and creativity better,and provides a new way for the reform of traditional teaching.

关 键 词：翻转课堂 企业形象课程 课外教程学习模块 课内探究学习模块 新媒体 

分 类 号：G434[文化科学—教育学] F270-4[文化科学—教育技术学]