高职院校招生宣传工作探析——以苏州工业区服务外包职业学院为例  

Higher vocational colleges enrollment propaganda work analysis —— in Suzhou industrial park service outsourcing vocational college as an example

作　　者：潘超[1] 徐叶军[1] 

机构地区：[1]苏州工业园区服务外包学院,江苏苏州215123

出　　处：《佳木斯职业学院学报》2015年第4期19-20,共2页Journal of Jiamusi Vocational Institute

摘　　要：高职院校招生宣传工作是招生工作的关键环节,招生宣传是具有的长期性、计划性、实效性的一项系统工程。如何做好高职院校的招生宣传工作,做好招生宣传工作应该遵循的原则,以及高职院校招生宣传的对策性分析,确保优质生源的数量和质量是每一位高职院校招生工作人员应深入思考的重大课题。Higher vocational colleges' enrollment propaganda work is a key link in the process of recruitment, recruitment of students' propaganda, is a long-term planning, effectiveness of a system engineering. The enrollment of higher vocational colleges how to do propaganda work, completes the recruitment of students propaganda work should follow the principle of, and the countermeasure analysis of higher vocational college recruit students propaganda, to ensure the quality and quantity of high quality students is every higher vocational college admissions staff should think deeply about the major issue.

关 键 词：高校招生 招生宣传 对策性分析 

分 类 号：G717.32[文化科学—职业技术教育学]