基于供应链伙伴关系的产品定价问题研究  

Research on Pricing Problems Based on Supply Chain Partnership

作　　者：陶文源[1] 

机构地区：[1]天津大学管理学院,天津300384

出　　处：《武汉理工大学学报（信息与管理工程版）》2003年第1期107-110,共4页Journal of Wuhan University of Technology：Information & Management Engineering

基　　金：国家自然科学基金资助项目 (79630 0 10 )

摘　　要：供应链管理代表了当前经济环境下的趋势与需要。供应链的概念强调了供应链内企业之间的协作 ,并通过协作使每个企业都获益。通过一个简单的供应链模型揭示出 ,如果制造商与零售商在制定价格时协调与合作 ,将会使供应链的利润及各自的利润都获得显著地增加 ,从而达到双赢结果。Supply Chain Management (SCM) represents the trend and need of current economic development. The concept of SCM emphasizes co-operation and collaboration among the firms and each firm will gain through such co-operation and collaboration. It is shown that if a manufacturer and a retailer make their price in collaboration, there would be a significant improvement in total supply chain profit and a win-win situation will thus be achieved.

关 键 词：供应链管理 伙伴关系 制造商 零售商 产品定价 双赢 企业管理 供应链模型 

分 类 号：F274[经济管理—企业管理]