重庆朝天门市场的实证调研分析  

Investigation and Analysis of Chaotianmen Wholesale Market

作　　者：胡同泽[1] 贾利华[1] 施寿生[2] 

机构地区：[1]重庆大学贸易与行政学院,重庆400044 [2]乐山师范学院,四川乐山614004

出　　处：《重庆大学学报（社会科学版）》2003年第2期21-23,27,共4页Journal of Chongqing University(Social Science Edition)

基　　金：重庆市渝中区科委2001年计划项目(渝中科[2001]32)

摘　　要：通过问卷和统计调查,对朝天门市场的实际情况可以有更深入的认识:朝天门市场目前基本上还属于主要面向广大城乡中低收入居民的自由式日用工业品二级批发市场。朝天门市场的发展方向应该是主要面向广大城乡中低收入居民的会员制日用工业品一、二级兼营的大型批发市场。Through the marketing research we can have an exact recognization on the real conditions of Chaotianmen market: It is mainly a free system market and the secondary wholesale market now, and chief customers are the people with low or middle income in urban or rural areas. The development direction of Chaotianmen market is the largescale wholesale market of one, secondary market of manufactured goods of member system which faces the residents of middle and low income group.

关 键 词：朝天门市场 市场组织方式 市场辐射功能 

分 类 号：F713.52[经济管理—市场营销]