捆绑销售浅析  

On Sales Tied up With Other Goods

作　　者：吉福林[1] 

机构地区：[1]锦州师范学院高职学院,辽宁锦州121013

出　　处：《商业研究》2003年第7期136-138,共3页Commercial Research

摘　　要：捆绑销售作为一种有效的促销方式,无论对经营者还是消费者,都有积极的作用。但它也存在明 显的不足和弊端。在实际应用过程中,只有严格遵循基本原则,才能收到理想效果。As a sort of effective promotion, sales tied up with other goods may benefit both sellers and customers. However, there also exist some problems in it. Only by obiding by reasonable rules can be achieved the expected result.

关 键 词：捆绑销售 顾客利益 企业行为 企业营销 

分 类 号：F274[经济管理—企业管理]