发挥协同效应 发展广东会展业  

On Coordinative Effect in Developing Guangdong's Exhibition Industry

作　　者：何问陶[1] 何亮[1] 

机构地区：[1]暨南大学经济学院,广东广州510632

出　　处：《国际经贸探索》2003年第2期74-76,80,共4页International Economics and Trade Research

摘　　要：品牌化、规模化、国际化、运作市场化是西方发达资本主义国家会展业发展的主要特征,也是我国会展业发展的必然趋势。经济强省广东具有发展会展业无可比拟的产业和品牌优势,但协同效应的发挥是该区域会展业走向成熟的关键。The exhibition industry in the advanced western countries are generally characterized with coordinative effect integrating trademark, large scale, market- and international orientation, which will be an inevitable model for China to develop her exhibition industry. The paper focuses on the exhibition industry development in Guangdong province, which boasts incomparable industrial and brand edges. And it emphasizes the coordinative effect to be made in the region. <P>

关 键 词：协同效应 广东 会展业 发展趋势 品牌战略 

分 类 号：F713.83[经济管理—广告] F127.65[经济管理—产业经济]