关于商业竞争与文化问题的新思考  

A New Reflection on the Commercial Competition and Culture

作　　者：赵应宗[1] 

机构地区：[1]集美大学工商管理学院,厦门市361021

出　　处：《中国流通经济》2003年第5期21-24,共4页China Business and Market

摘　　要：竞争是一种挑战,同时也是一种激励企业向竞争对手学习的机遇。竞争所反映的营销理念,实际上是一种文化问题。本文认为,竞争对手是企业的边缘公众,通过向竞争对手学习可以产生反向激励效应。企业要在“与狼共舞”中成为强者,必须注意破除妄自尊大等旧文化的消极因素,发扬传统文化精粹,以此激励企业积极开拓发展的空间,实现规模经营。Competition is a kind of challenge,and it also means an opportunity that helps stimulating enterprises to learn from their opponents.Actually,marketing conceptions that may be reflected in competitions are cultural issues.This paper suggests that competitors are'fringe public'to enterprises,when learning from competitors,a reverse-stimulation effect will be produces.Any enterprise which wants to be the winner in a severe competition should pay attention to discard negative factors of old culture,such as overweening and so on,and try to carries forward the essence of traditional culture.Only in this way can the enterprise be enthusiastic in opening up space for development and carry out the scale operation.

关 键 词：商业竞争 企业文化 规模经营 激励效应 中国 商业企业 

分 类 号：F715[经济管理—产业经济] F721