论企业若干网络营销策略的制定  

Establishment of Some Cyber - marketing Strategies

作　　者：程则思[1] 

机构地区：[1]常州纺织服装职业技术学院,江苏常州213004

出　　处：《南京工业职业技术学院学报》2003年第2期43-46,共4页Journal of Nanjing Institute of Industry Technology

摘　　要：网络环境下企业进行网络营销活动的市场条件发生了变化,企业为了生存与发展就必须依据新的市场条件制定恰当的网络营销策略,进而实现企业的战略目标。本文以客户与企业新型关系的形成为基础,论述了企业新产品开发策略、品牌策略及网络广告策略的制定。Market conditions on which enterprises rely have changed in Web environment. An enterprise needs to make an appropriate Web marketing strategy according to new market conditions, and reaches the strategic objective. This article is concerned with the formation of the new - style relationship between consumer and enterprise, and explores how to establish new product development, brand, and Web advertisement strategies.

关 键 词：网络营销 市场条件 营销策略 

分 类 号：F274[经济管理—企业管理]