“从善如流”地开发新产品  

Sustainable and resourceful new product development

作　　者：姚圣娟[1] 刘震伟[1] 

机构地区：[1]上海经济管理干部学院,上海200237

出　　处：《华东经济管理》2003年第3期122-124,共3页East China Economic Management

摘　　要：企业产品开发能力,关系到企业的市场竞争力,从中外企业的比较中可以清楚地看到这一点。产品生命周期理论指明了产品生命周期的转迹,企业要把握好产品开发中的每一项工作,充分利用企业外的技术力量形成新产品开发的有效资源。It is clearly demonstrated,from the comparative study of the Chinese enterprises and the overseas ones,that the capability in product development is of vital importance to enterprises competitiveness. The product life cycle theory highlights the track that products follow and different stages in the products life cycle.Entrepreneurs should carefully handle every aspect of the product development, and take fully leverage the enterprises' external technical forces to form effective source for the new product development.

关 键 词：产品开发 产品生命周期 技术力量 企业 市场竞争力 生产成本 产品质量 

分 类 号：F273.2[经济管理—企业管理]