我国汽车厂商导入CRM的必要性分析  

Research on Necessity of Introduction CRM to Our Motor Company

作　　者：刘晓辉[1] 陶维广[1] 

机构地区：[1]哈尔滨商业大学,黑龙江哈尔滨150076

出　　处：《哈尔滨商业大学学报（社会科学版）》2003年第4期8-10,共3页Journal of Harbin University of Commerce:Social Science Edition

摘　　要：随着我国汽车买方市场的形成和消费者的日趋成熟,汽车厂商借助先进的信息技术导入CRM将是一个非常好的选择。这里主要通过分析汽车厂商适应新经济的发展、市场竞争加剧、发展重点的转移和缩小与国外厂商的差距等几个方面的原因来阐述其必要性。With the forming of our country car buyer-determined market and the mature increasingly of customer,introduction CRM is an excelent choice to the car manufacturer with advanced information skills.The thesis expounds the necessary of introducing CRM by mainly analyzing the following aspects:adaptation to the development of new economics by car manufacturer,increasingly drastic competition,diversion of the development emphasis and lessening the gap between internal companies and foreign companies.

关 键 词：中国 汽车工业 汽车买方市场 汽车厂商 CRM 必要性 客户关系管理 经济发展 市场竞争 

分 类 号：F426.471[经济管理—产业经济]