商业银行强化客户经理制的对策思考  

Countermeasures of Commercial Banks to Strengthen Customers-managed Bank System

作　　者：苏晓凤[1] 

机构地区：[1]湖南广播电视大学,湖南长沙410004

出　　处：《财经理论与实践》2003年第4期43-45,共3页The Theory and Practice of Finance and Economics

摘　　要：商业银行客户经理制是银行的一种全新的营销方式 ,如何运用好它 ,关键要从转变经营思想 ,树立营销理念、借鉴国际经验 ,规范运作系统、注重营销企划 ,推进业务创新、坚持以人为本 ,强化科技力量、深化体制改革 ,理顺运作环境着手。It is a kind of bran-new marketing way of commercial banks to raise customers-managed bank system. How to use it well contributes much to the following key aspects: to establish the marketing idea , to use international experience, to change the management philosophy, to standardize operation system, to pay attention to the operation innovation, to strengthen scientific and technological strength, to deepen the system reform, and to make a healthy operation environment.

关 键 词：商业银行 客户经理制 营销方式 经营思想 业务创新 对策 

分 类 号：F830.33[经济管理—金融学]