企业管理柔性化趋势的特征  

Characteristics of flexibility of business administration

作　　者：朱新峰[1] 牛鸿雁[2] 

机构地区：[1]山东科技大学财政金融学院,山东泰安271000 [2]泰山学院电大教学部,山东泰安271021

出　　处：《泰山学院学报》2003年第4期48-51,共4页Journal of Taishan University

摘　　要：　20世纪80年代以来,由于新技术革命引起的社会产业结构、劳动性质、职业分布、人们的价值观念等变革,促进了企业管理思想、理论和实践的发展。为增强对复杂多变的外部环境的适应能力,国内外企业都不同程度地加强了自身的柔性锻炼,从而使企业管理呈现出柔性化的趋势。实行人本管理是这一趋势的核心特征,愈来愈注重企业形象的树立,组织机构的现代化和弹性权变,营销观念的现代化与营销战略和策略的弹性权变,是这一趋势的主要特征。Since 1980s,changes in social industrial structure, work nature, job distribution and people's values caused by new technological revolution,have promoted the development of theory and practice of business administration. In order to enhance the ability to adapt themselves to complicated and changeable external environment conditions,enterprises at home and abroad have strengthened their own flexibility in various degrees,thus making business administration show flexibility tendency,whose key characteristic is regarding people as the center in management,namely,more and more enterprises began to pay attention to enterprise image,to the modernization and elastic adaptability of organizations,to the modernization of marketing concept and the elastic adaptability of marketing strategies and tacties, which in turn promotes the practice of flexibility administration.

关 键 词：企业管理 柔性化 发展趋势 人本管理 企业形象 组织机构 营销观念 营销战略 

分 类 号：F27[经济管理—企业管理]