试论绿色营销专业化的合理内涵  

Try to state the reasonable intension of specialization for "green" business

作　　者：杨皓亮[1] 

机构地区：[1]贵州财经学院贸易经济系,贵州贵阳550004

出　　处：《安顺师范高等专科学校学报》2003年第3期59-62,共4页Journal of Anshun Teachers College

摘　　要：在国内外市场竞争剧烈的今天,绿色营销迎来了发展的历史机遇和面临着严峻的挑战,中国共产党十六大的春风吹“绿”了大江南北,为其在全面建设小康社会目标的可持续发展实践中,扬起了保护环境、贡献社会、驶向彼岸的帆船。文章就上述思路作了探讨性的论证。Nowadays,There are som awte competitions.In international and notional Markets,'Green'business faces to historic opportonity of development and severe challenge aswell. After the 16th national congress of CPC. Our country pays more attention to constructing well - off society, conleming on protecting environment. This essay gives an exploratory demonstration about train of thoughts above.

关 键 词：绿色营销 专业化 内涵 市场 竞争 可持续发展 

分 类 号：F713.50[经济管理—市场营销]