竞争对手识别研究  

Research on Recognition of Competitive Rivals

作　　者：王德恒[1] 吴潇[1] 

机构地区：[1]南开大学国际商学院,天津300071

出　　处：《商业研究》2003年第17期30-32,共3页Commercial Research

摘　　要：对企业竞争对手进行研完,是制定企业发展战略、应对市场竞争的第一步。对竞争对手的识别,可采用竞争圈的概念,划分其竞争对手在竞争活动中所处的位置,从而确定本企业的竞争态势。同时,利用对竞争对手的识别标识,可以对竞争对手与本企业的竞争激烈程度做出推论。To research the competitive rivals of the enterprise is the first step for strategy making of enterprise's development and dealing with the competition of market to recognize the compatitive rivals. We can use the concept compatitive cycle and to map the competitive rivals' position in the compatitive activities, then figure out the enterrprise' s position in the competition. Meanwhile, we could deduce the competitive degree between the competitive rivals and the enterprise by making good use of sign of recognition of competitive rivals.

关 键 词：企业竞争 竞争对手 竞争圈 识别标识 发展战略 

分 类 号：F272.3[经济管理—企业管理]