浅析银行卡市场定位  

Discussion on the Market Position of Bank Card

作　　者：杨宏伟[1] 

机构地区：[1]洛阳石化工程公司,河南洛阳471003

出　　处：《金融理论与实践》2003年第9期40-41,共2页Financial Theory and Practice

摘　　要：我国的银行卡应定位为一个产业,银行卡的核心产品为信用卡服务,银行卡的储蓄功能应建立在不断培育银行卡的服务功能上,推动信用卡业务的发展。China’s bank card should be considered an independent sector of banking.Its core products are to serve credit card.Our bank card will attain enormous achievements in business only when it sustainably fosters the service function on the basis of the development of its saving function.

关 键 词：银行卡 信用卡 金融服务 市场定位 中国 消费信贷 借记卡 工业信贷 

分 类 号：F832.4[经济管理—金融学]