智能型CRM系统体系结构的设计  

Intelligent CRM System Architecture Design

作　　者：陈晖[1] 

机构地区：[1]福州大学计算机系,福州350002

出　　处：《计算机辅助工程》2003年第3期70-75,共6页Computer Aided Engineering

摘　　要：随着商务智能应用的普及和集成数据模型的出现,传统分析型CRM和运营型CRM正向智能型CRM方向发展。基于此,本文在参考目前成功的CRM系统基础上,结合自身实践,提出了一个智能型CRM的模型,并构建出它的体系结构。With the popularization of business intelligence and the appearance of integrated data model, traditionarily analytical CRM and operational CRM are developing towards intelligent CRM. Therefore, by consulting the currently successful CRM systems and summarizing the practice of developing CRM systems, we put forward an intelligent CRM model and construct its architecture.

关 键 词：客户关系管理 智能型CRM系统 体系结构 数据模型 企业 

分 类 号：TP399[自动化与计算机技术—计算机应用技术]