新经济条件下发展中国现代企业营销的思考  

Thinking about the Development of the Marketing of Modern Enterprises in Our Courtry Under the New Economic Condition

作　　者：伍德凤[1] 

机构地区：[1]嘉应学院财经系,广东梅州514015

出　　处：《嘉应大学学报》2003年第4期36-39,共4页Journal of Jiaying University

摘　　要：中国自改革开放以来,企业营销取得了一定的发展,但在营销观念、营销环境、营销手段等方面与现代企业营销的要求相比仍有一定的差距。本文对此进行了分析,并提出了进一步发展中国现代企业营销的思路。The businesses marketing has developed to a certain degree since the reform and opening in our courtry. But the ideas of selling, the surroundings of selling and the meas of selling are still backward in a certain sense. This article has analysed these problems and put forword the way to develop our courtry's businesses marketing.

关 键 词：新趋势与新特点 问题与现状 对策与思考 

分 类 号：F713.50[经济管理—市场营销]