电子商务对企业集团营销手段的影响  

Impacts of e-business on marketing means of enterprise group

作　　者：董琳媛[1] 王红梅[1] 

机构地区：[1]北京石油化工学院,北京102617

出　　处：《石油库与加油站》2003年第4期42-44,共3页Oil Depot And Gas Station

摘　　要：介绍了电子商务,以及目前电子商务的发展趋势及对社会的影响,特别阐述了蓬勃发展的电子商务对企业集团的经营环境与手段的影响。E - business is increasingly making impact on every aspect of social economy. The oil and chemical industry is with no exception. E - business, trends and impacts on the whole society are introduced briefly. Impacts of e- business on business environment and marketing methods are especially illustrated.

关 键 词：电子商务 企业集团 营销 Internet 网上购物 贸易活动 经营环境 

分 类 号：F274[经济管理—企业管理]