伦理:银行经营之新观点  

Ethics:the new concept in conduct of banking business

作　　者：袁嘉颖[1] 

机构地区：[1]上海东华大学管理学院,上海200051

出　　处：《华东经济管理》2003年第5期88-90,共3页East China Economic Management

摘　　要：伦理经营的理念已越来越受到企业科学管理研究的重视。在银行竞争"白热化"的今天,银行的伦理经营对维护银行名誉、吸引顾客和一流人才,保持竞争优势至关重要。本文从花旗银行收费纠纷案所引出的中资银行欲对小额储户收费的问题展开,以银行伦理经营为视角探讨分析问题症结所在并给出一定的建议。The concept of ethical management in business has attracted the interest in the field of enterprise management research.With the pressure of competition in banking,banking ethics plays a critical role in maintaining the reputation,gaining the high quality customers and the excellent employees in banks.The dissension case about the charge for the service in citibank leads to the results of Chinese native bank preparing for charge for the small saving account.This issue serves as the starting point for this research.The concept of ethical management was used in analysis of this kind of problems.Furthermore,the paper also gives some constructivs suggestions for the Chinese banking from the ethical point of view.

关 键 词：伦理经营 小额储户 中资银行 人才 竞争优势 收费制度 改革 金融秩序 可行性分析 服务质量 金融服务 

分 类 号：F830.33[经济管理—金融学]