商贸英语研究的新方向  

The New Direction of Research on Business English

作　　者：刘海瑛[1] 

机构地区：[1]重庆大学外语学院,重庆沙坪坝400044

出　　处：《渝西学院学报（社会科学版）》2003年第3期73-75,共3页

摘　　要：本文提出了商贸英语研究者应该努力的方向,即进一步做好基础工作;从宏观语言学的角度把握商务语言的研究,注意联系社会学、心理学、文化学、民俗学、交际学、传播学来思考、探索商务英语的规律;从纯语言学的圈子里跳出来,自觉地把语篇分析,社会语言学、心理语言学、交际语言学、文化语言学理论同广告学、市场营销学、企业管理学、经济学、消费心理学、国际贸易、国际商法、国际营销、统计学和会计学结合起来。只有深入到商务实践中去,才能建立起一门能有效地为市场经济服务的应用学科———跨文化商务语言学。The author has pointed out the new direction of research on business English research. First of all, we should do the basic work well. Secondly, we should do the research from the view of Macro-linguistics and try to find out the rules of business English by connecting Sociology, Psychology, Cultures, Folklore and Communication. Thirdly, we should integrated Discourse Analysis, Social Linguistics, Psycholinguistics, Cultural Linguistics with the theories of Advertising, Marketing, Business Management, Economics, International Commercial Laws, Consumers' Psychology, International Trade, International Marketing, Statistics and Accounting. Only throngh practice, can we establish Inter-culture Commercial Linguistics, which can be efficiently applied in the market economics.

关 键 词：商贸英语 宏观语言学 美学 汉语 语篇分析 

分 类 号：H31[语言文字—英语]