试论高校图书馆的发展战略与品牌运作  

On the Development Strategy and Brand Handle of Academic Libraries

作　　者：金嘉毓[1] 

机构地区：[1]广东商学院图书馆,广州510320

出　　处：《图书馆》2003年第6期64-66,共3页Library

摘　　要：高校图书馆为未来图书馆业界可持续发展 ,成长 ,壮大 ,必须把品牌运作作为一项具有长远可持续发展的战略投资。本文阐述了高校图书馆面对的竞争压力 ,提出了高校图书馆需要、而且必须实施专业化的战略管理的观点 ,进而阐述了如何运用整合运作手段 ,通过品牌策划使其品牌效应在高校图书馆的基本建设发展战略、管理水平发展战略和服务水平发展战略实施中发挥重要的作用。For the possible development,growing,strong continuous in the fields of library in the future.The academic library must take the brand operation as a strategy investment of a long-term possible development continuous,this paper discusses the competition pressure of academic library,puts forward the point of demand of the academic library and professional strategy management.How to use the means of ad just making brand planning play an importance of function in the academic library base of construction development strategy and management level and service level strategy management.

关 键 词：高校 图书馆 战略管理 品牌策划 竞争压力 

分 类 号：G258.6[文化科学—图书馆学] G251