扩招形势下高校招生宣传工作初探  

A Preliminary Study of the Work of College Admission Publicity in the Situation of Expanded Enrollment

作　　者：闫大维[1] 

机构地区：[1]西安石油大学教务处,陕西西安710065

出　　处：《西安石油学院学报（社会科学版）》2003年第4期62-63,共2页Journal of Xi'an Petroleum Institute(Social Sciences)

摘　　要：探讨了扩招形势下学校招生宣传工作的内容、原则和途径 ,以期增强高校招生宣传工作的有效性 ,提高招生质量。An explorative discussion is made of the tasks, principles, and approaches to college admission publicity in the situation of expanded enrollment, in the hope of increasing the effectiveness of the work of college admission publicity and improving enrollment quality.

关 键 词：高等学校 扩招 招生 

分 类 号：G647.32[文化科学—高等教育学]