项目教学法在市场营销教学中的应用  

Application of Project Method to Marketing Teaching

作　　者：黄海珍[1] 

机构地区：[1]广东外语艺术职业学院中文系

出　　处：《外语艺术教育研究》2009年第3期53-55,89,共4页Educational Research on Foreign Languages and Arts

摘　　要：文章通过对《市场营销》课程的教学目标的分析,提出项目教学法是适合该课程的方法之一。在分析项目教学法的教学依据和特点的基础上,通过对"市场营销调研"这一项目教学的过程进行设计,阐述了项目教学法在《市场营销》课程中的实际应用,提出了该课程实践教学环节的实施与评价方案。The analysis of the teaching targets of Marketing indicates that project method is applicable in the course.Based on the analysis of the principles and characteristics of project method,this paper has designed the process of the project "Marketing Investigation",through which the application of project method to marketing is elaborated in a detailed way and the plan for implementing and appraising the practice teaching program is put forward.

关 键 词：项目教学法 市场营销 应用 

分 类 号：F713.50[经济管理—市场营销]