论物流企业的CRM  

On CRM of Logistics Enterprises

作　　者：陶红英[1] 

机构地区：[1]武汉理工大学工业职业技术学院,湖北武汉430062

出　　处：《物流技术》2003年第12期6-8,共3页Logistics Technology

摘　　要：在简述国内外物流产业发展背景的基础上,详细地探讨了国内外物流企业客户关系管理发展的水平和历史进程,分析了我国目前物流企业客户关系管理的具体特点并讨论了多国物流企业客户关系的现状和潜在特征,最后针对我国物流企业客户发展的特点和布局现状,提出了我国物流企业客户关系管理进一步发展的具体措施与建议。The paper discusses the development and historical process of customer relationship management both at home and abroad, analyzes the characteristics of CRM in present China logistics enterprises and discusses the current situation and potential features of CRM in many foreign countries. Finally, it puts forward some concrete measures and proposal for further developing CRM of China logistics enterprises.

关 键 词：物流企业 CRM 客户关系管理 中国 管理机制 

分 类 号：F259.22[经济管理—国民经济] F270