科技期刊市场运作研究  

Reseach on Market Operation of Science Journals

作　　者：孙昌波[1] 雷美位[2] 

机构地区：[1]中南林学院生命科学院,湖南长沙410004 [2]长沙理工大学,湖南长沙410075

出　　处：《长沙电力学院学报（自然科学版）》2003年第4期87-89,共3页JOurnal of Changsha University of electric Power:Natural Science

摘　　要：科技期刊要努力培养一批懂市场、善经营的两用人才.在做好市场细分的基础上,精心策划,完善服务,并在市场运营机制下,开展多种经营.只有这样,才能适应世界期刊改革和发展的潮流,在市场竞争中立于不败之地.Science journals are in bad need of professional people who have good command of the knowledge of both market and management. In order to win the competetion in the market, science journals personnel must set up proper market awareness, make extensive classification of market, carefully organize, complete service and develope various bussiness.

关 键 词：科技期刊 市场运作 市场策划 市场动态 市场运营机制 人才培养 

分 类 号：G237.5[文化科学] F713.56[经济管理—市场营销]