竞争优势探寻——价值链分析法的运用  

Seeking Competition Advantages-Application of the Value Chain Analytic Approach

作　　者：林莉[1] 

机构地区：[1]福州大学管理学院,福建福州350002

出　　处：《商业研究》2004年第1期42-44,共3页Commercial Research

摘　　要：价值链分析法是由波特提出的,将其作为分析评价企业竞争优势的一种战略工具,通过成本分析和差异分析,找出公司在价值生产过程中的利弊。如今,价值链分析已经成为企业战略管理创造和提高竞争优势的基本途径。企业要获取有利的竞争优势就要实施基于价值链的战略,通过价值链活动和价值链关系的调整来实施其基本战略。The value chain analytic approach put forward by Potter is regarded as a kind of strategic tool to analyse and appraise enterprise's competition advantage. By analyzing on cost and differences, it helps to find out the pros and cons of the company while value is produced. Nowadays, value chain analysis has become a basic way to create strategic management and improve competition advantage for the enterprise. To obtain the favorable competition advantages, enterprises should implement the strategy based on value chain, by adjusting the relationship of Value Chain activities and value chain to implement their basic strategy.

关 键 词：竞争优势 价值链 价值链分析法 成末领先 差异化 企业 成本分析 

分 类 号：F271[经济管理—企业管理] F270[经济管理—国民经济]