企业网络营销的策略分析  

Analysis of Enterprise Internet Marketing Strategies

作　　者：曹淑芹[1] 

机构地区：[1]衡水师范专科学校法政系,河北衡水053000

出　　处：《河北青年管理干部学院学报》2003年第4期76-78,共3页Journal of Hebei Youth Administrative Cadres College

摘　　要：随着信息网络的全球化,企业的生存竞争空间发生了很大变化,网络营销已渐成时尚并面临日益激烈的竞争。面对网络时代复杂多样的市场营销环境,企业只有正确分析网络营销的特点与优势、内外环境的变化,高度重视网络营销的基本策略,才能保证和提高竞争优势。With the globalization of information internet,the competitive s pace of enterprises has been changing greatly.The internet marketing has become a fashion and been facing heated competition.In various complicated marketing environment of the internet age,only by giving correct analysis on the charac teris-tics and advantages of internet marketing and attaching great importance to the principle strategies of in-ternet marketing,can an enterprise keep and enhance its competitive predominance.

关 键 词：企业管理 网络营销 营销策略 广告效率 营销方式 

分 类 号：F274[经济管理—企业管理]