电子商务环境下传统企业竞争优势再造  

On Traditional Enterprises' Regaining Competitive Advantage in the E- commerce Environment

作　　者：王双进[1] 高贵如[1] 

机构地区：[1]河北农业大学,河北保定071001

出　　处：《中国流通经济》2003年第12期53-56,共4页China Business and Market

摘　　要：电子商务是21世纪推动人类社会进步和经济发展的重要动力,是传统企业迎接经济挑战赢得竞争优势的必要选择。发展电子商务有利于降低交易成本,提高交易效率,优化社会资源配置,推动传统企业经营管理方式的变革与创新。中国发展电子商务面临着加入WTO的挑战,企业管理水平、计算机应用水平落后,电子商务基础设施还很薄弱,国内网络还没有形成一定的规模。本文提出了再造传统企业竞争优势的对策,即政府推动,企业参与,制定中国电子商务发展战略;实施知识管理;建立电子商务战略联盟;利用现代企业管理技术,整合企业资源,重建数字化核心产品;加强电子商务基础设施建设,为电子商务创造良好的发展环境。The author mentioned that E-commerce is important for traditional enterprises ,gaining competitive advan-tages.But in China,the development of E-commerce is now facing many problems,such as China ,s acceding to the WTO,the undeveloped infrastructure of E-commerce,and so on.Based on the analysis on the current situation faced by the devel-opment of E-commerce,the author gives his suggestions:First,the government should be more active in developing E-com-merce.Second,to carry out the knowledge management.Third,to organize the strategic alliances in the E-commerce field.Forth,to make good use of modern managing knowledge and to develop digitalized products.Fifth,to improve the infras-tructure of E-commerce.

关 键 词：电子商务 企业竞争优势 企业管理 基础设施建设 WTO 交易效率 社会资源 交易成本 

分 类 号：F270.7[经济管理—企业管理] F279.23[经济管理—国民经济]