产品保证策略研究现状与前景展望  

Product Warranty Strategy Research Overview and Prospect

作　　者：曹立思[1,2] 郝剑虹[3] 刘子先[1] 王玉堃[1] 

机构地区：[1]天津大学管理与经济学部,天津300072 [2]天津外国语大学国际商学院,天津300270 [3]中国汽车技术研究中心汽车工程研究院,天津300300

出　　处：《管理评论》2015年第3期133-141,共9页Management Review

基　　金：国家自然科学基金项目(71171142);教育部博士点基金项目(20110032110034)

摘　　要：当前,企业产品保证管理日益重要,如何制定经济、合理的保证策略已引起了业内人士的广泛关注。在国外,产品保证策略的研究已经形成较完整的体系,取得了丰富的研究成果,而国内相关研究尚处于起步阶段,仍有待进一步认识。通过对现有文献的整理,总结了保证策略的研究内容,并分类重点介绍各种不同条件下的保证策略制定方法,提出了保证策略今后的研究发展方向。通过对研究现状的总结及前景展望,不仅可以推进我国产品保证管理的研究工作,而且对我国企业借鉴国外先进的保证策略制定方法,提高保证管理水平具有重要的指导意义。With the increasing attention to product warranty management,reasonable decisions on warranty strategy have attracted broad attention from academic community and industrial practitioners. In developed countries,warranty strategy research has formed basically complete system and achieved fruitful results in theory. However,now this area remains blank in China. According to the literatures available,this paper reviews the researches about warranty strategy,and mainly introduces the warranty strategy approaches under different conditions. Future research trends are also proposed. Reviewing the current researches and forward looking to the future researches could help improve the research of warranty management and have important directive significance for Chinese enterprises to learn from overseas advanced methods of warranty strategy.

关 键 词：产品保证管理 保证策略 现状与展望 研究综述 

分 类 号：F273.2[经济管理—企业管理]