服装设计教学与服装品牌文化初探  

A Discussion on Garment Design Teaching && Garment Trademark from the Angle of Culture

作　　者：燕平[1] 

机构地区：[1]江西科技师范学院艺术设计系,江西南昌市330013

出　　处：《江西科技师范学院学报》2004年第1期78-80,共3页Journal of Nanchang Vocational & Technical Techers' College

摘　　要：服装品牌是传统、文化、时尚的三位一体,是其精神文化的提升。高校是培养人才的基地,高校的服装设计教学既要不断提高服装设计的文化内涵,还要把这种精神文化融入服装企业和服装市场。高校与企业携手合作,教育与市场相结合,共同提升社会形象,共创服装品牌文化。Garment trademark is a combination of the three aspects: tradition, culture and fashion. It is the distillation of the spirit and the culture. The garment design teaching should lay stress on unceasingly raising its cultural intention and bring the culture and the spirit to the garment enterprises and market. Universities and colleges should cooperate with the enterprises, promote the combination of education and market, raise their social image and create the culture of garment trademark together with the enterprises.

关 键 词：服装设计 教学 品牌文化 高校 企业 中国 传统文化 

分 类 号：J523.5[艺术—艺术设计] TS941.2[轻工技术与工程—服装设计与工程]