解读媒体文化  

Analysis of Multimedia Culture

作　　者：张力[1] 赵娜欣[2] 

机构地区：[1]河北师范大学文学院,河北石家庄050091 [2]衡水师范专科学校中文系,河北衡水053000

出　　处：《衡水师专学报》2003年第4期48-49,共2页Journal of Hengshui Normal College

摘　　要：在媒体文化充斥的当今社会 ,如何解读媒体文化日益为学界所关注。媒体文化的解读首先在于 :媒体对文本意义的建构有自己的规则和套路 ,它们可以用来诱导受众对文本意义的解读 ;其次 ,受众参与了信息意义的阐释和商讨 ,且受众是阐释意义的能动主体 ;最后 ,不但要检视媒体文化意义 ,而且也要检视意义产生的过程。Nowadays the society is full of media culture,so unscrambling media culture is being paid more attention to.Firstly,media construction of text meaning has its own rules and ways.They may be used to lead the audience to unscramble text meaning.Secondly,the audience have been concerned with explanation and discussion.And they are the motivated main body for explaining the meaning.Finally,we should not only examine the meaning of media culture but also its producing process.

关 键 词：媒体文化 结构主义 文本意义 文化产品 

分 类 号：G206[文化科学—传播学]