试论关系营销理念在我国企业运用的客观性  

On the Objectivity of the Application of the Relation-marketing Concept in China's Enterprises

作　　者：胡梅[1] 

机构地区：[1]天津理工学院经济与管理学院,天津300191

出　　处：《现代财经（天津财经大学学报）》2004年第3期55-58,共4页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

摘　　要：营销理念的竞争将成为现代企业营销活动中最深层、最高级的竞争 ,在某种意义上决定着企业的兴衰 ,树立正确的营销理念是中国企业的当务之急。关系营销被西方营销权威称为未来的营销理论 ,它既顺应了世界经济技术发展的新趋势 ,又符合中国国情 ,是中国企业营销理念之首选。The competition of the marketing concept will be the deepest and highest competition in the course of modern enterprises' marketing activity, which decides the success or failure of the enterprises to some extent. Establishing correct marketing concept is urgent for Chinese enterprises. The relation marketing is called the future marketing theory by Western marketing authorities. It not only suits the new developing tendency of economy and technology, but also complies with China's current situation, and it is the first choice for China's marketing concept.

关 键 词：关系营销 营销理念 企业 

分 类 号：F293.33[经济管理—国民经济]