中国古代商人的诚信传统与当代商业道德建设  

The Ancient Chinese Merchants' Tradition of Honesty and the Moral Construction of the Contemporary Business

作　　者：孙强[1] 

机构地区：[1]东北师范大学历史系,吉林长春130024

出　　处：《沈阳师范大学学报（社会科学版）》2004年第2期67-69,共3页Journal of Shenyang Normal University(Social Science Edition)

摘　　要：诚信是中华民族重要的道德规范和行为准则。在以儒家思想为核心的中国传统伦理中,"诚"、"信"是做人和社会交往的基本原则。诚信伦理渗透于中国古代商人的经营活动中,具体表现为诚实不欺,遵守承诺的商业道德。道德因素对经济发展有重要作用。继承和发扬古代商人的诚信传统,对当代商业道德建设有积极意义。Honesty is an important moral standard and behavior norm for the Chinese people. In the traditional Chinese ethics which was centered around the Confucian thought, 'honesty' and 'sincerity' were the primary principle for self-conduct and social association. The ethics of honesty prevailed in the ancient Chinese merchants' business activities. Moral elements play an important role in the development of economy. Carrying forward the ancient Chinese merchants' tradition of honesty is very beneficial to the construction of the contemporary commercial morality.

关 键 词：诚信 传统 商业道德 

分 类 号：B82-053[哲学宗教—伦理学]