我国高校CIS战略误区分析及实施建议  

The Analysis of the Wrong Ideas of China's Colleges and Universities in CIS Strategy and the Suggestions in Its implementation

作　　者：张锐[1] 李兰[2] 陆建渝[3] 

机构地区：[1]重庆工学院工商管理学院,重庆400050 [2]重庆工业职业技术学院计算机科学系,重庆400050 [3]重庆工学院设备处,重庆400050

出　　处：《重庆工学院学报》2004年第1期83-84,95,共3页Journal of Chongqing Institute of Technology

基　　金：重庆工学院青年基金资助项目(2002 165)

摘　　要：CIS战略作为市场经济的成功经验,已为众多企业带来了良好的经济效益和社会效益,我国部分高校也正在逐步导入CIS,运用于高校的形象塑造。但是在CIS的认识和实施中还存在一定的误区,致使CIS的作用未能得到最大限度的发挥。就这些错误的观点和作法进行了探讨分析,并提出了实施建议。As the successful experience of market economy, CIS strategy has already brought the good economic benefits and social benefits. Some colleges and universities are introducing CIS strategy into the image shaping. However, there are some wrong ideas about the understanding and implementation of CIS, which results in the limited effects of CIS. This paper puts forward some implementing suggestions to solve these problems.

关 键 词：高校 CIS战略 形象塑造 企业形象识别系统 动态维护 

分 类 号：G647[文化科学—高等教育学]