对国有企业与“狼”共舞的几点建议  

Comparison state owned-enterprises marketing competitiveness with foreign funded enterprises

作　　者：刘震伟[1] 王同伟[1] 张正博[1] 姚圣娟[1] 洪梅初[1] 陈爱民[1] 王建华[1] 

机构地区：[1]上海市经济管理干部学院，上海200237

出　　处：《华东经济管理》2004年第1期183-185,共3页East China Economic Management

摘　　要：内外资企业之间的差距给内资企业(特别是国有企业)带来了很大的挑战。企业要能提升营销竞争力,它应制定有效对付变化的营销规划,加大市场研究的力度,认真致力于内部运作和用心锻造核心竞争力。The gap between domestic funded enterprises and foreign funded enterprises has bought great challenges to the domestic funded enterprises,especially those state owned-enterprises.In order to improve marketing competitiveness,the enterprises should make out marketing plans that can cope with changes effectively, enhance marketing research seriously work on the internal operation,and full-heartedly harmmer-harden the core competence of enterprises.

关 键 词：国有企业 中国 营销能力 市场战略 市场调研 核心竞争力 产品质量 品牌战略 

分 类 号：F279.241[经济管理—企业管理] F274[经济管理—国民经济]