基于数据仓库的电力企业客户关系管理  

Electric Enterprise Customer Relationship Management Based on Data Warehouse

作　　者：贺春[1] 吴战江 李鑫[3] 

机构地区：[1]华北电力大学(北京)电力工程系,北京102206 [2]北京四方雅龙科技有限公司,北京100058 [3]石油大学工商管理学院,北京102249

出　　处：《现代电力》2004年第2期67-72,共6页Modern Electric Power

摘　　要：介绍了客户关系管理(CRM)的基本原理,并分析了电力市场环境下的电力企业开展CRM的特殊性和必要性以及其特点和内涵。给出了电力企业基于数据仓库的客户关系管理实现方案。所设计CRM系统符合J2EE(Java 2 Enterprise Edition)技术规范。还讨论了电力企业建立数据仓库的必要性,分布式数据库系统客户信息同步的策略,客户分析的主要内容及适用的数据挖掘方法等内容。In this paper the theory of customer relationship management is introduced, and the necessity and particularity of electric enterprise developing CRM is expounded, with the connotation of electric enterprise CRM explained. Then constructive suggestion about practical execution of electric enterprise CRM is presented, which is according with criterion of J2EE (Java 2 Enterprise Edition) and based on data warehouse. The strategy of data synchronization in the distributed database system and necessity of warehouse building is also given, and the contents of customer analyze with data mining algorithm are advanced in the same time.

关 键 词：电力企业 电力市场 客户关系管理 数据仓库 数据挖掘 数据库 

分 类 号：F407.61[经济管理—产业经济] TP311.13[自动化与计算机技术—计算机软件与理论]