供应链与相似流通渠道的异同及构建研究  

Study on Similarities and Differences of Supply Chain and Similar Circulation Channels and Their Cons truction

作　　者：刘星原[1] 

机构地区：[1]西安交通大学经济与金融学院,陕西西安710061

出　　处：《北京工商大学学报（社会科学版）》2004年第2期44-47,共4页JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES

摘　　要：本文提出了“供应链”与“供应链管理”是两个不同概念的观点,并提出了相应的表述内容;研究了物流管理、营销渠道管理、普通商品流通渠道与供应链管理之间的异同;并在此基础上,提出了我国供应链关系的构建条件、适应范围与构建步骤。This paper asserts thatsupply chainand thesupply chain management are two different notions and presents respective description in details correspondingly.It differentiates logistics management,marketing channel management,merc handise circulation channel management and supply chain management.On that basis,the paper puts forward the prerequisites,application scope and procedures of constructing su pply chain relationship.

关 键 词：供应链管理 流通渠道 企业管理 中国 营销策略 物流管理 市场细分 

分 类 号：F274[经济管理—企业管理] F279.23[经济管理—国民经济]