玩具包装装潢设计的视觉表现  

Vision Expression in Toy Packaging and Decoration Design

作　　者：孙莉[1] 纪向宏[1] 

机构地区：[1]天津科技大学,天津300222

出　　处：《包装工程》2004年第2期91-92,112,共3页Packaging Engineering

摘　　要：探讨了包装装潢设计对玩具产品和玩具消费所起到的重要作用,玩具包装装潢设计能够迅速地吸引住消费者的注意力,提高他们的购买欲望。并从玩具包装装潢设计的表现手法、文字设计、色彩设计、个性化设计这4个方面分别论述了给玩具包装装潢设计带来的视觉冲击力。The importance of decoration design to toy production and consumption was emphasized.Toy consumers would be easily absorbed by various of decoration designs.The vision shock of decortion design was studied for toy packaging by different expression methods,script designs, color designs and individual designs.

关 键 词：玩具 包装 装潢设计 视觉表现 表现手法 文字设计 色彩设计 个性化设计 

分 类 号：TS958.0[轻工技术与工程] J524.1[艺术—艺术设计]